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The Slowness Trend
The slow-track checkout lane at Finnish K-citymarket is aimed at the elderly, the disabled, and anyone else who wants a more relaxed shopping experience…
via Springwise
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McFancy
McDonald’s is opening an upmarket temporary store that launches at Fashion Weeks around the globe. Smart marketing idea.
via thedieline.com
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Helping Designers Find Sustainable New Material
“With so many innovative materials being launched every year, it’s difficult for product designers to be aware of them all as they create their own products. That’s where Material Short Stories comes in.”
via springwise.com
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Design Your Own Fabric
Fabric on Demand is a digital textile printing company that allows consumers to create personalized fabrics online.
via springwise.com
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Hotels are boring…a loft in brooklyn is hot
Deroy Peraza and Jenna Shapiro are New Yorkers that rent out their cute loft when they are traveling. Deroy is a graphic designer whose studio, Hyperakt, is just down the block, and Jenna is a public school teacher.
Find out more about the rental at: loft2cbrooklyn.com
via siteinspire.net
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The New Caveman
“A small subset of New York City dwellers are going back — way back — to a prehistoric way of life (The New Age Cavemen and the City by NYTimes.com 1.10.10).
These elemental 20 and 30somethings (called cavemen, paleos or hunter-gatherers) believe in a lifestyle that’s more similar to that of our very ancient ancestors. They eat large quantities of meat, skip carbs and processed foods and often fast for days at a time to re-create prehistoric famines. To keep in shape, they do cavemen-esque workouts like scrambling through the woods on all fours and playing catch with stones…
What This Means to Business
• For years, consumers have been eschewing processed foods in favor of whole, local, organic grub. The caveman movement is a way of pushing that envelope (much) further.
• Everything old — canning, making your own bread, gardening — is new (and cool) again. Caveman-style living takes this idea to the logical extreme.
• In a marketplace where the Primitive Diet is gaining steam and urbanites are signing up for deer-hunting lessons, living like a prehistoric human makes a little more sense.”
Insights by Iconoculture
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Unpackaged
The name “Unpackaged” does a great job of getting to the essence of what makes this store different from other grocers. They are selling more than just groceries, they are identifying a dilemma and catering to eco-conscious consumer. Visit their website at http://beunpackaged.com
via notcot.org
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