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Adobe Loves Apple
Adobe’s smart campaign responding to Steve Jobs’ recent negative “Thoughts on Flash.” It does a great job of keeping the conversation going and fighting negative publicity with a little love.
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Nice booklet showing-off the cool things you can do with Moore’s digital printing
design by ico design
via Bitique
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Targeting Younger and Trendier Knitters
A smart way to take an existing product and market to a different demographic.
via thedieline.com
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Let’s Colour
A worldwide initiative sponsored by Dulux to transform grey spaces with colorful paint. Their mantra is Grey is out. Gloom is gone. “The community focused project has seen car parks, schools, streets and squares transformed from dull, oppressive, grey spaces into areas of eye-poppingly vivid colour…” Read more at weheart.co.uk.
via notcot
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Kiehl Commissions Jeff Koons, Pharrell Williams, Julianne Moore and surfer Malia Jones
“In honor of Earth Day 2010, Kiehl’s is introducing the limited edition Acai Damage-Protecting Toning Mist ($26), an antioxidant facial refresher blended with aloe vera, lavender, and acai berries from the Amazon…”The brand plans to donate $200,000 of the Toning Mist’s proceeds to the Rainforest Alliance.
via Essence.com
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Zappos Puppet Show
The campaign is developed by Mullen and director Aaron Duffy. It is launched primarily on the digital platform and is targeted at users of social websites.
via popsop.com
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Plastic Porn
“A a grassroots movement to help save the sea and its marine life from plastic pollution. Its provocative name is meant to help engage and attract supporters, and no way is meant to belittle the cause.”
Take action at http://plasticporn.com
via notcot.org
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McFancy
McDonald’s is opening an upmarket temporary store that launches at Fashion Weeks around the globe. Smart marketing idea.
via thedieline.com
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Unpackaged
The name “Unpackaged” does a great job of getting to the essence of what makes this store different from other grocers. They are selling more than just groceries, they are identifying a dilemma and catering to eco-conscious consumer. Visit their website at http://beunpackaged.com
via notcot.org
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Coca-Cola “Happiness Machine”
via Sam Rosen -
notapolo.bandofoutsiders.com
“This is not a polo shirt. is a line of polo shirts from Band of Outsiders. This is a blog about them, and about polo shirts in general.”
Nice way to use a blog to set the tone for the brand and help their search engine ranking.
thx Nicole Cari -
Smart Move by Dominos
I have never liked Dominos, but this definitely makes me want to give it a second chance. By listening to their customers they are making their mega chain image more personable and creating a better product.
thx Sam Rosen
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Free Design Consulting Pop-Up Store in NYC
From interiordesign.netThe group says the idea behind the PopUp Design Clinic, located at 447 Hudson Steet at the northwest corner of Morton Street, is to bring the high-end design expertise typically reserved for exclusive clients to a wider audience. From 2 to 8pm the group will tackle anything from picking paint colors to complex construction questions—and even check out apartments with potential renters and buyers.
Not everything will be gratis though: a customizable “menu” of fixed fee design services will be available at discounted rates that range from $250 for a diagnostic walk-thru and space survey to a $10,000 pre-construction package that includes drawings, specifications, preliminary estimates, and a construction schedule.
via Notcot.org
