1. Kiehl Commissions Jeff Koons, Pharrell Williams, Julianne Moore and surfer Malia Jones “In honor of Earth Day 2010, Kiehl’s is introducing the limited edition Acai Damage-Protecting Toning Mist ($26), an antioxidant facial refresher blended with aloe vera, lavender, and acai berries from the Amazon…”The brand plans to donate $200,000 of the Toning Mist’s proceeds to the Rainforest Alliance. via Essence.com
     

    Kiehl Commissions Jeff Koons, Pharrell Williams, Julianne Moore and surfer Malia Jones

    “In honor of Earth Day 2010, Kiehl’s is introducing the limited edition Acai Damage-Protecting Toning Mist ($26), an antioxidant facial refresher blended with aloe vera, lavender, and acai berries from the Amazon…”The brand plans to donate $200,000 of the Toning Mist’s proceeds to the Rainforest Alliance.

    via Essence.com

    Mar 17, 2010
    marketing brand eco luxury

     
  2. McFancy McDonald’s is opening an upmarket temporary store that launches at Fashion Weeks around the globe. Smart marketing idea. via thedieline.com
     

    McFancy

    McDonald’s is opening an upmarket temporary store that launches at Fashion Weeks around the globe. Smart marketing idea.

    via thedieline.com

    Jan 28, 2010
    trend marketing luxury

     
 


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