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Nice juxtaposition between the older logotype and the new brand direction
“Founded in 1829 in Brussels, Delvaux is the oldest fine leather luxury goods company in the world. Base was asked to develop and identity update on the occasion of Delvaux’s 175th anniversary presenting the brand as classic yet contemporary. Starting with the Delvaux logo elements (crown, typeface, date), we created a system of patterns and sublogos. We rejuvenated the look and feel of the campaigns’ art direction and incorporated the tagline Today.” (via September Industry)
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Let’s Colour
A worldwide initiative sponsored by Dulux to transform grey spaces with colorful paint. Their mantra is Grey is out. Gloom is gone. “The community focused project has seen car parks, schools, streets and squares transformed from dull, oppressive, grey spaces into areas of eye-poppingly vivid colour…” Read more at weheart.co.uk.
via notcot
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Kiehl Commissions Jeff Koons, Pharrell Williams, Julianne Moore and surfer Malia Jones
“In honor of Earth Day 2010, Kiehl’s is introducing the limited edition Acai Damage-Protecting Toning Mist ($26), an antioxidant facial refresher blended with aloe vera, lavender, and acai berries from the Amazon…”The brand plans to donate $200,000 of the Toning Mist’s proceeds to the Rainforest Alliance.
via Essence.com
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Plastic Porn
“A a grassroots movement to help save the sea and its marine life from plastic pollution. Its provocative name is meant to help engage and attract supporters, and no way is meant to belittle the cause.”
Take action at http://plasticporn.com
via notcot.org
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Playboy Rebrand
As a part of his MFA program, designer Alex Cornell took a swing at rebranding Playboy Magazine. I think this would be a great ad campaign and a refreshing look, but I don’t think changing the focus from the sexy bunny to the male reader would be a good branding move for playboy.
