Lingerie marketing seems to be all the same sexy direction, it is refreshing to see something different.
“This Japanese television commercial for Wacoal LaLan bras is a fascinating departure from the usual approach to selling intimate apparel in Western cultures. No sultry bedroom eyes, no come-hither looks, no languorous poses. Victoria’s Secret models they are not…” via @issue
The campaign is developed by Mullen and director Aaron Duffy. It is launched primarily on the digital platform and is targeted at users of social websites.
via popsop.com
Hello. I'm Lizy Gershenzon, 1/2 of Scribble Tone
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