“Founded in 1829 in Brussels, Delvaux is the oldest fine leather luxury goods company in the world. Base was asked to develop and identity update on the occasion of Delvaux’s 175th anniversary presenting the brand as classic yet contemporary. Starting with the Delvaux logo elements (crown, typeface, date), we created a system of patterns and sublogos. We rejuvenated the look and feel of the campaigns’ art direction and incorporated the tagline Today.” (via September Industry)
made me look
Not only is this design visually interesting, but there are ecological benefits to using block soap instead of liquid. Blocks of soap are more concentrated, contain less water and easier to stack and transport. Also, instead of plastic bottles, a bar of soap can be packaged in paper.
Lingerie marketing seems to be all the same sexy direction, it is refreshing to see something different.
“This Japanese television commercial for Wacoal LaLan bras is a fascinating departure from the usual approach to selling intimate apparel in Western cultures. No sultry bedroom eyes, no come-hither looks, no languorous poses. Victoria’s Secret models they are not…” via @issue